Our Story

Squatch & Co. exists for the people who’d rather be in the woods.

I started Squatch & Co. for three honest reasons. I wanted apparel that actually lasts — the kind you reach for again and again. Made in the USA where it’s possible. In quiet, muted colors that don’t try too hard.

And because I love what the Squatch stands for. He stays in the background. Loves the forest. Generally misunderstood. Lives off-grid by choice — happier with the trees than the rest of it. That’s the kind of brand I wanted this to be.

What we believe

  • Clothes should last. Heavyweight fabrics, real seams, hardware you can trust — not fast fashion in different packaging.
  • Made in the USA when we can. Our flagship hoodie and the Bigfoot Trucker are sewn here. Other pieces use imported blanks decorated stateside. We tell you exactly which is which.
  • Muted, honest color. Cream, brown, charcoal, navy. The kind of palette that looks better dusty than new.
  • Built for forest people. If you’d rather spend the morning in the woods than anywhere else, this brand is for you.

Where it’s made

I don’t sew the garments myself — I work with a USA-based apparel partner that handles cutting, sewing, and embroidery. The Quiet Hours Hoodie and the Bigfoot Trucker are sewn in the United States from American-milled materials. The Camp Tee uses a heavyweight Comfort Colors blank (imported) that’s embroidered stateside. The Northwoods Jacket is in final sourcing review — I’ll publish the full chain before its first production run.

Who’s behind it

This is a small label I run out of northern Wisconsin. I design the line, write the copy, and answer the emails. If something we sent isn’t right, write me directly. Real reply, no chatbot.

Designed in the woods. Made in the USA where we can. Built for forest life.

Heads up: Lifestyle and product imagery across the site is currently AI-rendered preview — not real photography (yet). Actual garments may differ in subtle ways from what’s shown. Specs, materials, and origin claims you read here are accurate. Real photos coming this season.