Lookbook
Issue No. 01 — Spring 2026 — Northern Wisconsin
Four pieces. Built honest.
Made to wear out.
The first Squatch & Co. drop is intentionally small. Four pieces, sewn or built to standards we can stand behind. Designed to layer together, to break in slowly, and to live long past the season they were released. This is what each one is, and how it pairs with the rest.
No. 01 — Layer One
The Camp Tee
A 6.1oz heavyweight cotton tee, garment-dyed for a soft, lived-in hand from the first wash. Worn alone in summer or as a baselayer through the shoulder seasons. We embroider every one through our USA apparel partner.
No. 02 — The Heavy Pullover
The Quiet Hours Hoodie
A 12oz USA-milled cotton fleece pullover with an embroidered chest mark. Heavy enough to wear instead of a midlayer; soft enough to be the first thing you reach for at 5:30 a.m. Sewn in the United States.
No. 03 — The Outer Shell
The Northwoods Jacket
A 14oz waxed cotton canvas chore jacket. Six pockets, brass snaps, drop-tail hem. Cut roomy to layer over a flannel and the hoodie. Re-wax once a season and it should outlast the porch.
No. 04 — The Top of It All
The Bigfoot Trucker
An old-school five-panel trucker with a woven Squatch & Co. patch sewn flat across the front. Stays on in the wind. Made in the United States. Bonus: blocks the cold off your forehead from October through April.
How they layer.
Camp Tee under the Quiet Hours Hoodie under the Northwoods Jacket. Bigfoot Trucker on top. That combination got us through a northern Wisconsin winter splitting wood and walking the dog at dusk. We didn’t need anything else.
Where the photos came from.
Honestly: we haven’t shot the line yet. The lifestyle imagery on the site is rendered preview while we wait on a real photo shoot at the cabin. We’d rather wait for the right light and the right people than fake it. The garment specs and fits you see here are accurate to what ships.
Heads up: Lifestyle and product imagery across the site is currently AI-rendered preview — not real photography (yet). Actual garments may differ in subtle ways from what’s shown. Specs, materials, and origin claims you read here are accurate. Real photos coming this season.